PrimeVideo, introduced a rather curious feature , which till now was only present in Music applications.Lets talk about that :D
What is it ?
Do u remember the times, we want to just shuffle the songs in our playlist, and let fate(algorithm) choose the song ! Similarly PrimeVideo has introduced this option of playing any random episode from the season chosen by us.
The forthcoming episodes keep shuffling , until the user chooses to exit and start from beginning
How is it ?
The feature actually works well in 3 scenarios :
Scenario 1: User is new to a series and wants to watch any random episode to judge if it is worth binging
Scenario 2: User has already seen all of the seasons and is aware of the story and timeline , and wants to randomly watch any episode .
Scenario 3: Series like “Young Sheldon” can be watched afresh from any episode , bcoz it is not a series, based on continuity of previous episodes.
For Features like this, although the KPI’s need to measured over a period of time, on how many users actually use the option or are aware of it, i feel it does eliminate a certain confusion that is always prevalent in a humans decision on what to choose ! :) Have you explored it yet ?